What is the Unified Data Model and why was it designed?

The Unified Data Model is the supporting platform for the Master Mind software modules which enables consistent, accurate information across all consumer buying channels to increase intra-dealership communication, consumer confidence and satisfaction, operational efficiency and revenue maximization. The system was designed this way to empower dealerships to service their consumers regardless of the buying channel. The Internet has changed the buying process and we enable the dealership to adapt to these changes without restructuring the internal processes in which they are familiar.